First Look: The BOSS x Russell Athletic Team – 365 RETAIL
BOSS is teaming up with iconic American brand Russell Athletic to create a capsule collection of bold casual wear for a new generation. Inspired by the archives of both brands, the designs unite BOSS tailoring experts and the instantly recognizable sportswear aesthetic of Russell Athletic in a unique style.
Ingo Wilts, Chief Brand Officer of HUGO BOSS, says: “User-friendliness is an important element in our BOSS collections, so now is the perfect time to partner with a pioneer in this field. Russell Athletic invented the sweatshirt almost 100 years ago, and it has been a great experience working with a brand that has such a heritage and expertise in sportswear.
Ricardo Aranda, Vice President of Russell Athletic, adds: “We are delighted to partner with one of the world’s leading fashion brands to create a collection that takes inspiration from fashion and sport to reinvent iconic pieces. in a whole new way.
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Regarding this partnership, Wilts continues: “When I first traveled to the United States, a Russell Athletic sweatshirt was one of my first purchases. I’ve always wanted to do something with the brand, so this collaboration is a very special project for me personally. Working with the Kentucky team has been absolutely rewarding and inspiring.
The BOSS x Russell Athletic capsule, which includes several items designed to be worn by both men and women, will launch in March 2021 with a campaign produced by publisher and design agency Highsnobiety.