LaTaya Hilliard-Gray named assistant athletic director at ECSU
Elizabeth City, North Carolina – Elizabeth City State University athletic director James DuBose, Jr. announced the appointment of LaTaya Hilliard-Grey as Assistant Athletic Director/Senior Administrator/Department Title IX Assistant Coordinator. She will participate in the overall oversight of the Vikings athletics department, while also being the highest ranked woman in the department, promoting meaningful representation of women in the leadership and management of ECSU Athletics.
“As we continue to build our team, I’m thrilled to have LaTaya join the Viking family,” DuBose said. “She has extensive experience as an administrator and coach and will bring a wealth of knowledge to our department. Her ability to oversee community initiatives and the needs of student-athletes will benefit not only Viking athletes, but the University as a whole. his outfit”.
Hilliard-Gray most recently served as Associate Director of Athletics/SWA/Head Softball Coach at Winston-Salem State University, where she played a pivotal role in leading the athletics department. . Her day-to-day responsibilities included managing educational training for student-athlete and staff development, coordinating campus and community initiatives as well as serving student-athletes as liaison for campus housing and mental well-being. In addition to her coaching responsibilities, LaTaya also served as Title IX assistant coordinator for athletics, student-
Advisor to the Athlete Advisory Committee (SAAC) and member of numerous campus committees.
While at WSSU, LaTaya led many efforts within the department. A significant effort has been the coordination of the ministry’s community service initiatives. For the past decade, the WSSU Athletic Department has provided more than 2,000 hours of service to the community of Winston-Salem, North Carolina each year. She also led the implementation of the Project MAC (Mindful Alcohol Choices) initiative supported by the NCAA Choices Grant.
As a coach, she established a championship culture at WSSU. The softball program has won five CIAA championship titles; 2011, 2012, 2014, 2016, and 2019. Under LaTaya’s leadership, WSSU was the first CIAA softball program to enter the NCAA Atlantic Region Playoffs as the No. 7 and won the first round of play making conference and university history. She was named CIAA Softball Coach of the Year in 2004, 2011, and 2012. She was also awarded the 2010 NCAA Division I Independent Coach of the Year during the WSSU Transition DI .
LaTaya interned at the Central Intercollegiate Athletic Association (CIAA) where his career began. While at the CIAA, she gained valuable insight into conference management, ticket sales and championship tournament supervision. She joined Winston-Salem State University’s athletic department as an assistant volleyball coach in 2000 before moving to assistant softball coach in 2001. She held the position of head volleyball coach from 2003 to 2006 and became head of the Rams. softball program in the spring of 2003.
As a progressive sports administrator, LaTaya took advantage of many educational opportunities. She is currently part of the 2022 cohort of the Dr. Charles Whitcomb Leadership Institute and is a 2016 graduate of the NCAA/Women Leaders in College Sports Institute for Advancement.
Graduated in 2000 from Hampton University with a Bachelor of Science in Sports Management. LaTaya was a 2-sport student-athlete, playing four years of scholarship recipient volleyball and one year of softball. She earned a Master of Science in Adult Education with a concentration in Human Resource Development from North Carolina A&T State University. She is a member of the National Association of Academic and Student-athlete Development Professionals (N4A) Women Leaders in College Sports, Minority Opportunities for Athletic Administrators (MOAA)