PFL signs multi-year partnership with Athletic Sports to drive expansion
The Professional Fighters League (PFL) has established a new partnership with Athletic sports group and its subsidiary Battle Globe, which will allow the league to accelerate its global expansion and growth. The multi-year agreement will focus on securing high-end international partnerships that will cover the United States and Canada and will focus on live events from the PFL.
The PFL offers a regular season, playoffs as well as a World Championship with a solid purse, and focuses on original programming, archived content and many new upcoming events scheduled for 2022. The league plans to double its events live in the coming months. attempting to step into competitor territory and become one of the main MMA promotions alongside One Championship and the Ultimate Fighting Championship.
According to PFL figures, the league saw an 87% growth in its average audience during the 2021 playoffs with an additional 39% of its average audience for regular season fights. Commenting on the progress made so far, the CEO of PFL Peter Murray welcomed the opportunity to team up with Athletic Sports Group as an opportunity to bring 550 million MMA fans the product they desire.
Experience tremendous growth and prepare the ground for the future
“We look forward to continuing to grow, delivering the best action in MMA, expanding our calendar of events and bringing content to a wider global audience,” said Murray. noted. Athletic Sports Group has been very successful in broadcasting and promoting various sporting events, offering significant television rights packages and syndication strategies.
Fight Globe is touted as the world’s largest distributor of combat sports, putting the PFL on a growth path. The subsidiary covers 750 live combat events and ancillary content and has access to 150 markets worldwide. According to its own estimates, PFL reaches one billion households worldwide.
CEO of the Athletic Sports Group Nino Ockhuysen welcomed the addition of the PFL with the return promotion on Wednesday, October 27 at the Seminole Hard Rock Hotel for the PFL World Championship with a purse worth $ 1 million. The Professional Fighting League has many existing partnerships with leading brands in and around sports betting.
In April, DraftKings became an official daily sports and fantasy betting partner for the PFL. As a result, DraftKings was able to use its SmartCage technology and present MMA fans with a variety of unique proposition bets. The PFL also recognizes the power of big data and has partnered with IBM to strengthen its capacity to collect and leverage real-time data.