The Ortiz family regain ownership of Athletic Club

Jennifer and Fermin Ortiz (center), original owners of Marble Falls Athletic Club, 2312 US 281, bought the business and have operated it since January 1, 2022. Pictured with them is son Asa Ortiz (left ) and coach Tyler Heimmann (right). Staff photo by Daniel Clifton

About 15 years ago, Jennifer and Fermin Ortiz sold the Marble Falls Athletic Club, a business they opened in 1997, to spend more time with their family. On January 1, 2022, the husband and wife bought out the fitness center. This time their son Asa joined them and the name was changed to The Athletic Club.

“I missed it,” Fermin said. “I’ve missed coming here every day and seeing the members and being a part of it. So when the opportunity arose to buy it back, we did.

The 20,000 square foot athletic club, 2312 US 281 in Marble Falls, features two floors with free weights, exercise machines, cardio equipment, dedicated spin room, aerobics room, swimming pool indoor heated, a variety of exercise classes and Suite. It caters to all fitness levels, from beginner to elite.

Since arriving in January, the Ortiz family has remodeled the pool area, repainted, added new cardio equipment, and brought in top-level aerobics instructors. They continue to look for ways to improve the operation.

The Athletic Club is more than a gym for Ortizes and members.

“One hundred percent it’s a community,” Jennifer said.

“That sums up what makes this place special,” Fermin added.

Asa Ortiz, a graduate of Faith Academy in Marble Falls and Texas State University, agreed.

He pointed out how staff try hard to recognize customers as they enter and exit the fitness club.

“I know it might sound trivial, but one of my favorites is how that ‘hello’ and ‘goodbye’ get deeper,” Asa said. “It’s so simple, but it’s a way to start interacting with them. And soon, we’re talking about our day or what’s going on.

“People who come here are not just members,” he added. “They are my tribe.”

Jennifer said the club has become a safe space for many members, a place to get away from anything negative outside its walls, work out or just hang out.

Fermin agreed.

“We don’t know what anyone might experience there, but they come here and it’s a place where they feel safe,” he said. “And that’s what we want. We want them to come in and feel like they belong, belong to this community, to this family.

With Asa in the mix, Fermin sees the club remaining in the family and under stable ownership for years to come.

For more information about the Athletic Club, call 830-201-4788 or visit his website. Hours are 5 a.m. to 9 p.m. Monday through Friday, 9 a.m. to 5 p.m. Saturday and 2 p.m. to 5 p.m. Sunday.

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